Written By: Emma Websdale
This week the LEGO Group joined the WWF’s Climate Savers Program, pledging to reduce the company’s overall environmental impact and be 100% renewable by 2050.
The $5.3-billion Danish company has announced plans to work with its suppliers in adopting sustainable practices and in testing ways to reduce the carbon-emission impact of its supply chain.
Through the program, the LEGO group has set a target of decreasing by 10% the amount of energy used in its factories to manufacture every one ton of LEGO bricks—thereby preventing 10,000 metric tons of carbon dioxide (CO2) emissions.
“Such a reduction would be equivalent to taking approximately 28,000 cars off the streets”, says Robbert Stecher, Senior Vice President, Corporate Affairs, of the LEGO Group.
The toy manufacturer has also pledged to include fewer total materials in its products along with higher amounts of renewable or recycled materials.
As part of its efforts to reach 100% renewable energy by 2050, the Lego group has commissioned an offshore windfarm in Germany to produce clean energy for its factories.
“Partnering with WWF is an important step in our efforts to get the best out of our sustainability initiatives”, says the LEGO Group’s CEO, Jørgen Vig Knudstorp. “We are proud to contribute to WWF’s overall vision of 100% renewable energy by 2050.”
The WWF Climate Savers Program guides multinational companies in reducing their CO2 emissions as one way of halting climate change. According to WWF, members of the program have cut their CO2 emissions by more than 100 million tons since 1999. Nike, Sony, Volvo, Hewlett Packard, and Johnson & Johnson are among the member companies.