America’s Support for Clean Technologies Growing

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Written By: Jim Greenberg

America’s support for clean technologies has risen significantly from 2012 levels, reveals new survey.

America's SupportAccording to a new consumer survey from market research and consulting team Navigant Research, positive consumer attitudes toward clean energy technologies in America are on the increase, with a great number of Americans in favor of clean energy. Particularly favored by the public is solar energy, which is supported by four out of every five Americans.

For their latest annual Energy and Environment Consumer Survey, Navigant Research interviewed 1,084 US adults based on a nationally representative and demographically balanced sample. The survey population was asked about their feelings regarding ten different clean-energy technologies including solar, wind, nuclear power, biofuels and electric vehicles. Survey results were compared to previous years to monitor trends.

Overall, results showed that support for all ten clean-energy technologies was 51% in 2013, an increase of 6% over 2012’s numbers and the highest percentage seen in Navigant’s surveys since 2010. Out of the ten technologies investigated, only one, nuclear power, declined in popularity over the last year.

The survey also studied support for individual technologies. Solar technologies received the highest ranking, with 79% responding favorably, a 10% boost from 2012. Just behind solar was wind energy, with 72% favorability.

Positive attitudes toward clean-transportation options were also on the rise. Hybrid vehicles more than quadrupled in popularity in 2013, with consumer support growing from 13% in 2012 to 67% in 2013. Sixty-one percent of Americans were also in favor of electric vehicles, up from 2012’s 49%.

Overall, results from Navigant’s annual survey suggest that familiarity with clean-energy and cleaner-transportation projects across America is having a positive impact on acceptance of these technologies.

Advancing the country’s move toward clean energy is President Obama’s order for the federal government to nearly triple its use of renewable energy sources for electricity by 2020. As part of his second-term drive to combat climate change and prepare for its effects, President Obama has also announced that in June he will set plans to put limits on carbon pollution from new and existing power plants.